Why Nearshoring in LATAM with Time Zone Overlap Is the Perfect Balance for Your Business

When companies seek to optimize costs without compromising quality, outsourcing becomes the go-to solution for multiple companies. In the tech world, most companies first thought of outsourcing talent through traditional offshoring; while being a good affordable option, it comes with its challenges when syncing with talent for meetings and overlapping work schedules and sometimes even with meetings. That’s when outsourcing through nearshoring emerges as a powerful alternative to traditional offshoring. 

Nowadays, companies don’t need to look overseas to find capable tech talent. We can find highly skilled developers in Latin America, where the talent pool offers cost-effective solutions. Latin America talent are fluent in English with little to no accents, which helps to reduce language barriers. Additionally, nearshoring offers the advantage of aligning time zones, facilitating real-time collaboration, faster project execution, and more cohesive team dynamics. Resulting in reducing communication and management challenges that often arise with remote teams overseas.

Hiring in Latin American offers a strategic balance, providing a cost-effective solution compared to local markets in the U.S. or even Europe. At Nicasource, we emphasize delivering value through high productivity, strong communication, and seamless integration with US-based teams, ensuring a smooth collaboration process that improves the overall project efficiency.

The Benefits of Time Zone Overlap for remote teams

Real-Time Collaboration:

Communication flows smoothly when team members’ working hours overlap. This improves the efficiency of brainstorming sessions, decision-making, and problem-solving. Real-time interactions make it easier to address issues instantly, minimizing delays.

Quick Meetings and Fast Responses:

Scheduling meetings becomes simpler when your team operates within similar time zones. You can organize discussions without waiting for someone across the world to wake up. Fast response times lead to greater project momentum, and clients appreciate quicker turnarounds.

Stronger Team Connections:

Sharing the same or similar working hours fosters a sense of camaraderie. Synchronous interactions help team members build rapport, leading to stronger working relationships and a more cohesive team.

We talk about the benefits, and that’s all good, but… Have you ever wondered why this trend of hiring staff in other cities with similar time zones arises? We explain it here:

The issue: How many hours does an employee spend on your company’s projects?

In the U.S., the average worker is productive for only 3 to 4.8 hours of an 8-hour day. The remaining time is often lost to distractions like social media, unnecessary meetings, and non-essential tasks, leading to significant drops in productivity. Procrastination alone can consume up to 32% of the workday. (TrueList)​.

The average American works 8.8 hours every day

• Reading the news – 1 hour, 5 minutes
• Using social media – 44 minutes
• Chatting with co-workers – 40 minutes
• Searching for new jobs – 26 minutes
• Having smoke breaks – 23 minutes
• Talking on the phone to partners or friends – 18 minutes
• Making drinks – 17 minutes
• Texting or messaging – 14 minutes
• Eating snacks – 8 minutes
• Preparing food – 7 minutes.

Nicasource recipe to fix this

Given the above, we set ourselves the task of creating a definitive solution for our clients, a recipe that has worked for us with each of the projects we are currently executing successfully.

• 40 productive hours: these hours are actually hours worked. Each day, we will demonstrate what we have done in those hours for your business.
• +8 Hours: We call it N.S. Time, as these hours are on the house, as will cover meal times, training, team meetings, and study time.
• Qualified Talent: We excel at identifying and honing premier talent, meticulously crafted to meet the exacting demands of your digital product and service, ensuring flawless execution.
• Task & Team Management: Focus on what you do best, and we focus on keeping the workers happy because we handle everything to make everything you need happen.
• Cost Efficiency: Our talent offers a perfect balance between productivity and a more affordable annual cost compared to others. In addition to not paying taxes, social security, etc… We take care of that so you pay less.
• Task & Team Management: Focus on what you do best, and we focus on keeping the workers happy because we handle everything to make everything you need happen.
• English Accent: We make sure that our entire workforce speaks fluent and understandable English.
• In-House training:  we make sure that our employees have the opportunity to learn new knowledge and techniques to apply them in your business outside of working hours.

In summary, as you have read, Nicasource offers as a solution the strategic advantage of overlapping time zones, which allows Latin American talent to work in sync with U.S. teams. 

This allows for seamless real-time collaboration, increasing productivity and fostering smoother workflows. It facilitates daily team interactions, minimizes task handoff delays, aligns work hours for quick feedback and coordination, ensures productive meetings with full team participation, and increases overall team cohesion, boosting project momentum. 

This time zone alignment enables teams to collaborate effectively, providing a competitive advantage in project management and execution.

As you can see all of our workforce and talent works in LATAM but their schedules intertwine with yours in the USA. 

Still in doubt about the results? Check out some of our success stories here.

How does a time zone overlap differ from opposite time zones?

A time zone overlap allows teams in different regions to work simultaneously, enabling real-time collaboration and faster decision-making. This overlap allows for smoother communication, quicker responses, and a unified workflow, where tasks and information flow seamlessly between team members, regardless of their location. It’s ideal for projects that rely on constant interaction, ensuring everyone stays aligned without the friction of waiting for a colleague halfway around the world to wake up.

Conversely, opposite time zones provide a secure 24-hour coverage, turning time into a tool for continuous productivity. When one team clocks out, another takes over, ensuring non-stop service and rapid issue resolution. However, this comes at a cost—delayed communication, slower decision-making, and potential strain on work-life balance, as the lack of real-time interaction can hinder cohesion and efficiency.

LATAM Countries with Time Zones Convenient for U.S. Collaboration

LATAM offers a wealth of talent and convenient time zones that align seamlessly with the U.S. 

For U.S. Pacific Time Zone Companies: Mexico provides a perfect match for real-time collaboration, ensuring uninterrupted communication and seamless workflows.

For U.S. Mountain and Central Time Zones: Mexico and Nicaragua offer ideal time zone overlaps for efficient and effective teamwork.

For U.S. Eastern Time Zone Companies: Colombia and Ecuador align perfectly, ensuring smooth communication and project continuity. Even with a slight difference, Brazil and Argentina provide ample overlap for real-time interaction, making them excellent partners for cross-border collaboration.

Nicasource has a highly skilled and talented workforce in these LATAM countries, ready to partner with you on your digital projects?